Your Friendly Neighborhood Creative Director

 

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Bravo TV's Project Runway

 

Leading season-long social media campaign for Bravo TV’s Project Runway All-Stars (season 20), I showcased strategic creativity and organizational prowess as Associate Creative Director. My role involved close collaboration with various teams to unify the creative direction, highlighted by:

  • Leveraging specific social media tactics tailored to Project Runway’s audience, like this record-breaking organic PRW piece with 3.5k engagements

  • Developing a 100+ page organizational document to streamline onboarding, resource tracking, and ensure consistent voice & tone for all Bravo shows handled by Movement Strategy

  • Daily collaboration and feedback loop between Creative, Content & Engagement, Account, and PM teams

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